Aurixcontextual search
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Contextual Search

Standard search matches keywords.Aurix understands your shopper's intent.

Beauty search that reads the shopper, not just the keywords. Any language, typed or spoken, one product or a whole look.

Book a demoSee it work
Spanish/Hindi/Hinglish/and more
Listening
EspanolHindiHinglish
Heard
Spanish, understood
sunscreen for oily skin that isn't sticky
oily skinnon-stickysun protection
Skincare / one product
Right for her
Matte Shield SPF 50
Rs 740oil-free, matte finish
Oily skin plus 'not sticky' rules out the cream SPFs. One gel-texture match, and it is the one she gets.
Spanish, Hindi, Hinglish and more

Aurix answers in the language the shopper actually speaks, and returns a single product or a whole look depending on what was asked.

Drop a skin close-up
The problem

Relevant isn't always right.

Two shoppers can type the same thing and need completely different products. Skin, routine, ingredients, climate. Every detail changes the answer.

Watch it work

So here is a question no keyword index can answer.

Five conditions, one sentence, typed the way a real shopper types.

store.example / search
Intent understanding
Serum / skincare layer
Clarity Niacinamide Serum
Rs 960
View details
Recommended because
Right for this shopper
targets pigmentation
gentle for acne-prone skin
oil-free and lightweight
safe with retinol
Even Tone Vitamin C Fluid
Rs 1,180
Balance Gel Moisturiser
Rs 820
Outcome card
Clarity Niacinamide Serum
Works best for
Fitzpatrick III to V, oily-combination skin, post-acne pigmentation, humid climates
Expected outcome
Pigmentation reduction: high confidence
Timeframe: 6 to 10 weeks of consistent use
Her match score
94%
Evidence layers
Niacinamide 10 percent, stable pH
Opaque packaging, correct delivery
Cosmetic chemist validated
81 percent of similar shoppers improved

One long, messy, human question. The exact right product, the reason why, and the evidence behind it when she taps through.

How it works

It reads a question the way a good advisor would.

Three things happen between that sentence and the products you just saw.

01
The question
intent understanding
I have combination skin, mostly worried about dullness, I use an acid at night, I want something fragrance-free and not oily.
Skin
combination
Concern
dullness
Routine
acid at night
Preference
fragrance-free
What to skip
oily textures
02
The knowledge
domain reasoning
Drop a makeup image
Makeup

Shades, finishes and textures, the occasion a look is for, and how long it has to last. It knows a wedding lip is not an everyday lip.

Drop a skincare image
Skincare

Concerns, ingredients and routines in the language a dermatologist would use, so a described problem lands on the product that solves it.

03
The product
contextual ranking

A catalogue knows what a product is. Aurix knows what it means, and your team can open any result to check.

Catalogue listing
Clarity Niacinamide Serum
Brand: LumeraPrice: Rs 960Category: SerumSize: 30 ml
Know your product / KYP
Indexed
Clarity Niacinamide Serum
helps pigmentationniacinamidelightweightsuits oily skinmorning useworks with retinolfragrance-free
ingredient map: tocopherol = vitamin e
concern map: pigmentation, uneven tone
Benchmark

Measured against Algolia AI on the same catalogue.

That reasoning is either worth something or it is not. Same queries, same products, same day.

Precision at depth
Precision that holds at any depth.

Most search looks fine at position five and falls apart by twenty. Aurix stays flat, which is the proof the reasoning layer generalises instead of nailing a few easy hits.

AURIX
ALGOLIA AI
100%50%0%K=5K=10K=2083.388.083.29.44.7
Precision@20
83.2%vs 4.7%
17.7x more relevant results
Recall@20
66.8%vs 3.9%
17x fewer missed sales
NDCG@20
87.1%vs 6.7%
Ranking quality holds twenty deep
Perceived quality
88.3%vs 27.9%
Scored by human evaluators
Four things keyword search cannot do.
Faithfulness
AURIXALGOLIA
Contextual precision
AURIXALGOLIA
Hidden-context understanding
AURIXALGOLIA
Multi-product queries
AURIXALGOLIA
1 session
The highest single order in the client's catalogue history came from one contextual search. Keyword search sells one product. This sold the whole routine.

Benchmarked on a live client catalogue across eight intent categories. Your numbers depend on your catalogue and setup.

Traditional search retrieves products.Aurix resolves the beauty decision.

See it on your own catalogue.

We'll run your store against real shopper questions, typed and spoken, and show you what Aurix returns.

Book a demoRun my catalogue
What the run shows you
Where your search leaks today
Real queries side by side
How voice and long questions perform
Live next day, with no behavioural data to collect first